Ascendis Health is a successful and fast growing JSE listed Pharma Company focusing on Health and Care brands for humans, animals and plants. Besides its local pharma and medical business Ascendis holds leading market positions with its own range of brands including: Solal, Nimue, PharmaNatura, Marltons and Efekto as well as its sought after sports nutrition brands Evox, SSN and Supashape. As a company focusing on Health and Wellness, Ascendis embraces and promotes the benefits of regular healthy exercise and nutritional regimes, with many “Ascendites” making it a habit to live this way daily. Ascendis and Coast2Coast, its major shareholder, also readily invest in structured Social Corporate Responsibility programs including sports initiatives such as Ubuntu Soccer.
The idea to sponsor a professional cycling team and especially a mountain bike team was ostensibly created during a unique "brainstorming session” that involved the former Ascendis executive CEO Dr Karsten Wellner, his mountain bike and a few steep hills. Mountain biking is a rapidly growing sport in SA and is widely acknowledged as the "new golf" from a networking point of view. Dr Karsten Wellner comments: "Ascendis is a fast growing South African health and care company with leading health brands and increasing international business, so it made perfect sense that we align ourselves with a fast growing sport that embodies the essence of healthy living and the outdoor enjoyment of our scenic country”.