Ascendis Health is a successful and fast growing JSE listed Pharma Company focusing on Health and Care brands for humans, animals and plants. Besides its local pharma and medical business Ascendis holds leading market positions with its own range of brands including: Solal, Nimue, PharmaNatura, Marltons and Efekto as well as its sought after sports nutrition brands Evox, SSN and Supashape. As a company focusing on Health and Wellness, Ascendis embraces and promotes the benefits of regular healthy exercise and nutritional regimes, with many “Ascendites” making it a habit to live this way daily. Ascendis and Coast2Coast, its major shareholder, also readily invest in structured Social Corporate Responsibility programs including sports initiatives such as Ubuntu Soccer.
The idea to sponsor a professional cycling team and especially a mountain bike team was ostensibly created during a unique "brainstorming session” that involved the Ascendis executive CEO Dr Karsten Wellner, his mountain bike and a few steep hills. Mountain biking is a rapidly growing sport in SA and is widely acknowledged as the "new golf" from a networking point of view. Dr Karsten Wellner comments: "Ascendis is a fast growing South African health and care company with leading health brands and increasing international business, so it made perfect sense that we align ourselves with a fast growing sport that embodies the essence of healthy living and the outdoor enjoyment of our scenic country”.
Ascendis engaged into a partnership agreement with Lange Sports owned and run by Malcom Lange, a South African cycling icon. Malcom signed up for Team Ascendis Health arguably the most promising and strongest professional MTB riders currently in SA: Gert Heyns, who lives and trains in Stellenbosch and South African marathon mountain-bike champion Robyn de Groot. Karsten Wellner concludes: "With this initiative forming Team Ascendis Health we will bring our brands even closer to many of our product users and stakeholders as well as offering an insight into the Ascendis corporate culture of excellence, delivery and the ongoing pursuit of success.”