About Lange Sports

Lange Sports is a sports sponsorship management company that specialises in connecting brands with appropriate properties to maximise brand reach across various consumer touch points. We bring experience, vision and know-how to our clients and offer a 360-degree approach to managing their sponsorship, right from the initiation phase through to the fine-tuning phase.

At Lange Sports we pride ourselves on our professionalism in delivering a measurable return on investment to our clients, ensuring they reap the benefits through our proactivity and planning.

Malcolm Lange is South Africa's most prolific road cyclist, having racked up over 400 major race wins during a career that spanned 20 years.

Towards the end of his racing career, Malcolm, widely respected for being the ultimate professional athlete and a natural leader, saw the need for a professional sports management company and, along with wife Jackie, created Lange Sports.

Since 2009, Lange Sports has taken on major corporate brands as well as emerging niche brands and given them relevant platforms from which to deliver brand awareness, increased business in new markets, corporate hospitality opportunities and corporate team-building opportunities. Using professional road cycling as our foundation, we have now branched out into mountain biking and corporate cycling getaways and are currently exploring expansion into other popular endurance sports.

Passion, bordering on obsession is what defines the endurance sportsman/woman whether they're a seasoned professional or weekend warrior. We share this passion and we understand how they think, what inspires them, what they need. We have the expertise and the infrastructure to ensure they have a positive interaction with our clients' brands, be it in person, via word of mouth, through social media or traditional media.

At Lange Sports we've become very fond of the feeling of victory and the taste of success; and we love to share that with our clients. We crave challenges and the satisfaction that comes with overcoming them. We have a proven formula that can be applied to your brand to deliver more, much more.


At Lange Sports we pride ourselves on our professionalism in delivering a measurable return on investment to our clients, ensuring they reap the benefits through our proactivity and planning.

  • Explore – we seek and offer fresh opportunities to our clients
  • Engage – we connect relevant consumers with our clients’ brands in the appropriate environment
  • Enrich – we add value on various levels to both our clients and their target market
  • Extra – we don’t respect barriers, we crush them, by seeking that ‘something extra’ for our clients


Under Lange Sports, in a period of just three years, Team RECM became the most successful South African mountain bike racing team, with the associated sponsors gaining significant return for their investment.

Team Ascendis Health

With the increasing popularity of mountain biking and a global cycling focus shifting towards women’s racing, we launched Team Ascendis Health in 2015. The team comprises two riders, both multiple national champions of their countries – Robyn de Groot (South Africa) and Jennie Stenerhag (Sweden).

Their focus will be on marathon distance events in South Africa, including the Ashburton Investments National Marathon Series as well as other major national and regional one-day races. They will also contest all the high profile South African stage races, including the 2015 ABSA Cape Epic, Nedbank Sani2c and Cape Pioneer Trek.

About Us

Ascendis Health is a successful and fast growing JSE listed Pharma Company focusing on Health and Care brands for humans, animals and plants. Besides its local pharma and medical business Ascendis holds leading market positions with its own range of brands including: Solal, Nimue, PharmaNatura, Marltons and Efekto as well as its sought after sports nutrition brands Evox,
SSN and Supashape.

Recent News
  • Winning and inspiring in Cape Town
    It was another win for SA Marathon Champ, Robyn de Groot (Team Ascendis Health) this past weekend at the Fedhealth MTB Challenge held at Meerendal near Cape Town. But the weekend was not just about be...
Contact Us